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Concept
The team will determine the client’s position in the market through a competitive analysis. Based on the result of the analysis, the team will now prepare a concept for the client’s image or branding in the market. The concept will be subject to the approval of the client.. |
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Copy and Layout Design
A copywriter will be assigned to develop the concept. After which it will be discussed within the creative group to come-up with two possible lay out designs; subject to the choice of the client. The approved design will be finalized for reproduction.
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Media Plan
The team will provide the client a media plan for airing the material; it will identify the station, time of airing, duration and frequency of the campaign in order to reach the desired target audience/market.
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